Ben & Anna - Natural Toothpaste - Sensitive (100ml) Made with high quality natural and vegan ingredients, this cruelty free, sensitive toothpaste is made with sea buckthorn, chamomile, sage, cinnamon and calcium give you durable, strong, shiny teeth and healthy gums. Free from any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes, it is gentle and works as well as leading toothpastes without harming you or the planet.